Aidar and the European XR Industry: Building the Future from the Core

In 2025, XR4Europe released the European XR Industry Report 2025 — a landmark publication that maps the landscape of Extended Reality (XR) across the continent. Drawing on responses from over 230 organizations, including startups, SMEs, research institutions, and associations, the report offers rare and valuable insight into the evolving ecosystem of immersive technologies in Europe.

For us at Aidar, this report is more than an industry snapshot — it’s a strategic document. It confirms the trends we’ve been responding to for years and highlights the challenges we’ve already learned to navigate. Most importantly, it shows that our vision — of building a scalable, multi-application XR platform for industrial clients — is not only timely but essential for the European XR sector to truly thrive.

A Sector on the Move: What the Report Tells Us

1. Sustainable Growth, Not Hype

The report dispels the myth of a “metaverse winter.” While XR is not experiencing exponential consumer growth, the technology is steadily embedding itself into real-world workflows — particularly in industry, training, education, and healthcare. This steady growth, as opposed to hype-driven surges, reinforces our long-term product strategy: build for endurance, not trend cycles.

At Aidar, we’ve focused on value-rich, safety-critical applications like maintenance diagnostics, VR safety protocols, and hands-on learning simulations. These are use cases where immersive technology delivers measurable business outcomes — and that’s exactly where the market is heading.

2. Multi-Sector Versatility is the Norm

According to the report, most European XR SMEs serve multiple industries at once — a direct response to fragmented demand and a relatively young customer base. We recognized this need from the beginning. That’s why Aidar Enterprise and its Aidar.Skills module are not tailored to a single niche but designed to flexibly support different sectors, use cases, and training types — from automotive assembly to food packaging maintenance.

The result? A platform that scales with our clients’ needs and can be locally customized while maintaining global standards.

3. SMEs Struggle with Funding — But There’s a Way Forward

A surprising insight from the report is that the majority of XR SMEs in Europe still struggle to access public and innovation funding, even when such resources are available. Often, the problem is structural: lack of grant-writing resources, low awareness of open calls, or complexity of application procedures.

Aidar has successfully navigated this environment by building strong institutional partnerships. As Poland’s only representative in the European Commission’s VR/AR Industrial Coalition, we’re helping to shape policy and ensure that platforms like ours align with EU standards for openness, integration, and ethics. Being part of this coalition not only positions us as a thought leader but gives us direct access to dialogues that influence funding directions and technology frameworks.

4. Cross-Border Business is the Standard — Not the Exception

The report finds that 83% of European XR companies serve international markets, with the U.S., Germany, and the UK among the top destinations. This mirrors our experience at Aidar, where multinational deployments are already part of our DNA.

With global clients like Mercedes-Benz Manufacturing Poland and CANPACK S.A., our projects are designed for scale: multi-language, multi-user, and hardware-agnostic from the start. Whether on-premises or in the cloud, on VR headsets or AR glasses, our platform adapts to different industrial environments and standards around the world.

Aidar: A Product-Led Vision in a Service-Oriented Market

One of the report’s most striking observations is that a large portion of European XR companies operate as agencies or project-based service providers, rather than product companies. This is a critical issue for Europe’s digital sovereignty and long-term competitiveness — because if we want immersive technologies to reflect European values(like human-centric design, data privacy, and ethical AI), we need strong European-made platforms.

That’s where Aidar stands out.

We are one of the few European XR providers offering a scalable, no-code platform that empowers industrial clients to create and evolve their own VR/AR training modules. With Aidar.Skills, clients don’t just buy content from us — they gain the tools to build, adapt, and optimize content themselves, while we support them with onboarding, best practices, and advanced modules for diagnostics, remote support, and knowledge base integration.

It’s a partnership model rooted in empowerment, not dependency — and it’s exactly what the European XR ecosystem needs more of.

Looking Ahead: We’re Not Just Aligned with the Future — We’re Helping Build It

The European XR Industry Report 2025 makes several recommendations: more funding for R&D, better export support, stronger collaboration between SMEs and universities, and regional XR hubs for demonstration and testing. Aidar is already acting on all of them.

• We areactively co-creating best practices for the EU’s Industrial Metaverse through our role in the Commission’s coalition.
• We provide our clients with aclear Total Cost of Ownership (TCO) model, transparent pricing, and scalable licensing — ensuring long-term planning and sustainability.
• We continuously expand ourplatform functionalities, from XR tutorials to AI-assisted support systems — delivering ongoing value rather than one-off projects.

Our belief in long-term, human-centered business relationships is not a tagline — it’s a practice embedded into every client interaction, product update, and roadmap milestone.

Final Word

This report confirms what we’ve believed all along: European XR has the talent, creativity, and ethical vision to lead globally — but it needs bold, scalable platforms to get there. Aidar is one of them.

We’re proud to be helping shape this future — not just for ourselves, but for the entire European XR ecosystem.

If you’re an industrial leader, policymaker, or potential partner ready to create impact with XR, we invite you to join us in this journey.

Let’s build the future — not on promises, but on platforms that deliver.