Nestlé Nutrition factory takes family picnic attendees to virtual reality
Aidar had a privilege to be a part of #GERBERDAY, a family picnic organized at the Nestlé Nutrition factory in Rzeszów, a part of Nestlé Poland SA. To provide entertainment for children and their parents, we brought augmented and virtual reality to the factory. Kids and adults of all ages had a chance to tour virtual worlds using the newest HTC Vive Pro 2 Headset and VIVEPORT entertainment platform. Joy and excitement were with us all day!
“We wanted our Gerber Day 2022 to be unique and exciting for our employees’ families that is why we invited Aidar with its mixed reality tools” said Tomasz Grodecki from IT Department, Nestlé. “The aim was accomplished as all our guests enjoyed diving into VR, some for the very first time.”
“It was a very happy day for our team, as we could switch from all that serious VR and AR business solutions to pure entertainment and bliss” said Przemek Maliszewski, CEO and Founder at Aidar.
Part of Nestlé Poland S.A., Nestlé Nutrition in Rzeszów, is a place where Gerber and Bobo Frut products are made. The Nestlé factory, which employs over 420 people, is also an important employer in the region. One of the most modern laboratories in Europe is operating at the plant – Nestlé Quality Assurance Centre. It supports Nestlé factories in Poland and other European countries with laboratory tests.
The plant was built in 1926. At the beginning it produced sweets as “Alima” brand but in the 1950s it switched to the production of fruit and vegetable products. In 1968 the production of Bobo Frut juices was launched. “Alima” was one of the first factories in Poland to be privatized. In 1992 it was taken over by Gerber which later joined the Nestlé company in 2007.
Currently the plant consists of 6 production halls and employs over 420 people. Annually, over 100 million products for infants and children leave the production line of the factory. More than one third of the total production is exported to other European countries.
Nestlé in Poland is a leading nutrition, health and wellness company with a portfolio of nearly 1600 products and nearly 70 brands, including: NESCAFĒ, WINIARY, GERBER, PRINCESSA, KIT KAT, LION, NESQUIK, NAŁĘCZOWIANKA and PURINA. Nestlé has operated on the Polish market for almost 30 years. The company currently employs 5500 people in 8 locations.
